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WE (previously Waggener Edstrom Communications) is a Seattle-based public relations firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin and Pam Edstrom. It acquired Maloney & Fox in 2003, Shout Holdings in 2004, Patzer PR in 2012 and Buchan Consulting also in 2012. WE has four areas of expertise: technology, healthcare, social innovation and consumer. In September 2015, the company re-branded as WE and announced specialized partners in research (YouGov, Radius Global Market Research, Illuminas); digital marketing (The Garrigan Lyman Group); search marketing (Point It); and a strategic futurist (Play Big Inc.). WE provides PR services for companies including Microsoft, Volvo, ZTE, Allrecipes, Boehringer Ingelheim, VSP, Zoom+, Cole Haan, Pernod Ricard, Lucid and Kymeta.〔 〔http://everything-pr.com/waggener-edstrom-worldwide-asia/37913/〕 ==History== Waggener Edstrom was founded in 1983 by Melissa Waggener Zorkin and Pam Edstrom. Pam previously worked for Microsoft, which became one of the agency's first clients. The firm acquired PR.com in 2001 and renamed it to OnPR, which later separated from Waggener in 2005. Later that year, the firm acquired consumer PR agency Maloney & Fox after working jointly with the firm on several Microsoft projects, such as the launch of Windows 95 and MSN internet services. Waggener Edstrom also moved its headquarters that year from Portland to Seattle and opened new offices in San Francisco, Paris, and Boston. The following year Waggener Edstrom acquired Hong Kong-based Shout Holdings, which was renamed to Shout Waggener Edstrom. Waggener opened an office in Brussels in 2006 in order to support the European Union.〔 Waggener's Brussels office was later closed in March 2011.〔 Waggener experienced substantial staffing changes in 2009. There were several senior-level departures. To support the firm's digital practice, David Patton from The Wall Street Journal was hired, as well as David Mahlman and Jean-Louis Robadey.〔 In 2010 and 2011 Waggener Edstrom opened offices in Africa, Delhi, Bangalore and Mumbai. In May 2012 Waggener acquired Patzer PR, a Munich-based healthcare consultancy. After the founders of Maloney & Fox departed, the brand was merged into Waggener Edstrom in 2013. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「WE (firm)」の詳細全文を読む スポンサード リンク
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